Your focus will be on leveraging digital channels to enhance brand visibility, drive engagement, and generate leads. This dynamic role requires a mix of creativity, analytical skills, and a deep understanding of digital marketing trends and tools.

Responsibilities:

Strategy Development:

• Collaborate with the marketing team to create and implement effective digital marketing strategies aligned with overall business goals.
• Conduct market research and competitor analysis to identify opportunities and trends.

Content Creation and Optimization:

• Develop engaging and relevant content for various digital platforms, including social media, blogs, email campaigns, and website.
• Optimize content for SEO and user experience.

Social Media Management:

• Manage and grow the company's presence on social media platforms.
• Create and curate compelling content, engage with the audience, and monitor social media trends.

Email Marketing:

• Plan and execute email marketing campaigns, including designing templates, segmenting lists, and analyzing performance metrics.
• Implement strategies to grow the email subscriber base.

SEO and SEM:

• Conduct keyword research and optimize website content for search engines.
• Manage paid advertising campaigns, including Google Ads and social media ads.

Analytics and Reporting:

• Monitor and analyze key performance indicators (KPIs) across digital channels.
• Prepare regular reports detailing campaign performance, user behavior, and insights.

Collaboration:

• Work closely with cross-functional teams, including graphic designers, developers, and content creators, to ensure cohesive and integrated digital marketing campaigns.

Budget Management:

• Manage digital marketing budgets effectively, allocating resources to maximize ROI.
• Identify cost-saving opportunities without compromising campaign effectiveness.